Snow White, Magic Mirror

Mirror, Mirror, on the Wall

Actually: It’s both “Mirror, mirror, on the wall…” AND “Magic mirror, on the wall..”

In the 1937 Disney classic, Snow White and the Seven Dwarfs the Evil Queen utters the famous line “Magic mirror, on the wall – who is the fairest one of all?”.

It has not been changed or edited since its original release. There is no credible evidence to support that it has. The mirror’s persona in the Disney adaption is named, “Slave in the Magic Mirror”, hence why the Evil Queen refers to it as the “magic mirror”.

That being said, like many Mandela Effects, this common misconception and misquoted line has perpetuated itself deep within our culture. There’s even a movie 2012 entitled “Mirror Mirror” staring Julia Roberts. How can this be? Well, before we dive into the possible explanations, you can save yourself the trouble and understand that in the original Brothers Grimm story (translated into English), it is indeed:

Mirror, mirror, on the wall,
Who in this land is fairest of all?

Hundreds of sources of “Mirror, mirror” exist in our culture today because of the original story/translation. Disney simply made their own version of it. They took creative liberty on a lot of things in the movie, least of which involves the dialog. The original story is very short and Disney heavily expanded on everything. The “Magic Mirror” itself is also referred to as “Slave in the Magic Mirror” or “Spirit of the Magic Mirror” in their version of the lore/story.

My Experience

I, like many others also believed “mirror, mirror” to be correct. It’s the version of the phrase that I always said when referencing it. This Mandela Effect is unique in a way because in this case, it’s actually correct or incorrect, depending on the context. Both “magic mirror” and “mirror, mirror” are correct depending on the source.

My first introduction to this being related to the Mandela Effect was through the Subreddit in this post titled “Mirror, mirror on the wall …“.

Possible Explanations

As mentioned above, this one is pretty shut and close; unfortunately that doesn’t stop people from continuing to insist that the Disney movie was also “mirror, mirror”. It’s just not the case. It’s verifiable, it’s proven, it’s FACT. Memory is none of those three things.

So, in closing, the most logical explanation is the following:

The original story contains “mirror, mirror”, which hundreds of other sources draw from, where as, the Disney movie uses their own spin on it with “magic mirror”. Even if your only notable exposure to this line is the Disney film, the overwhelming amount of other examples, sources and pervasiveness within our culture all point to “mirror, mirror”.

It leads me to believe that this Mandela Effect is simply a combination of several different factors including (but not limited to): misinformation effect, confirmation bias, misattribution of memory and simply, misconception. It could almost match every general common explanation for Mandela Effects.

The age and sound quality of the Disney film is also questionable; if you were told it was “mirror, mirror” before watching the Queen’s mirror scene, you could almost hear it as “mirror, mirror” instead of “magic mirror”. It’s quite hard to make out, even on the best quality versions of the movie.

Additional References

Many have been quick to cite several other Disney-branded effects with “Mirror, mirror, on the wall” mentioned. There have also been some spotted with the Disney known, “Magic mirror”. Not limited to, but including the following:

Disney licensed Burger King cup with "Mirror, mirror" circa 1993.
Disney licensed Burger King cup with “Mirror, mirror” circa 1993.
1973 Disney book showing "Mirror, mirror".
1973 Disney book showing “Mirror, mirror”.
1948 Disney book showing "Magic mirror".
1948 Disney book showing “Magic mirror”.

Unfortunately these objects muddy the waters even further, but leads to some possible correlations to Disney staff throughout the years since the original film. Why is it significant that the 1948 book (citing the original 1937 date) has the film’s version of the text in it? Because it’s possible some of the original writing staff helped to produce some of the early merchandise for the movie. They would know the source the best.

Note how the 1973 book shows the text like:

Mirror, mirror, on the wall,
Who is the fairest of us all?

This is exactly how it was formatted in the original Brothers Grimm story (although text is slightly different from that source). It’s possible they used the original as a source, rather than the movie. This is possible, because, in the movie, it is also:

Magic mirror, on the wall,
Who is the fairest one of all?

They got both lines wrong!

Unfortunately again, this is all speculation as no information has been ever released been on why Disney made the original text change, or who worked on any of these products shown.

Basically, it’s proof of nothing except for different people, either making mistakes, or intentional changes. Nothing can be assumed.

Additional Links

Additional Sources

100 thoughts on “Mirror, Mirror, on the Wall

  1. The mirrors actual Disney character name is “Slave to the Magic Mirror” so when the queen wants to call him she has to say Magic Mirror on the wall. If you want further proof listen to the Fantasmic soundtrack. I worked at Disneyland on Fantasmic and heard it every night for ten years.

    • I have a Disney book right in front of me it’s called “Walt Disney’s Classic Movie Treasury” *10 favorite stories* A Golden Book
      Published by western publishing co inc. 1991, 1971
      On page 16. It says “Mirror, mirror on the wall,
      Who is the fairest one of all?”

  2. That’s the thing. I remember the cartoon movie saying mirror, mirror. I never read the book. Why would I remember it saying Mirror mirror?

  3. It was always mirror mirror on the wall period. Something has happened. I’m not a conspiracy theorist but me and numerous friends agree. Idk what happened or the explanation for it but it’s mirror mirror not magic mirror and nothing anyone says will convince me otherwise. I’m starting to believe the Mandela effect is a real thing. And possibly there are multiple realitys or universes but don’t understand how we could travel between them and doesn’t make sense to me at all. It sounds stupid honestly but what else could explain some of these things. Some people have theories that the world did end in 2012 or our old reality at least and we somehow traveled to this similar but slightly different one. Which does hold some merit to me. Because there sure have been some strange differences to me since then. Oscer meyer/ vs mayor fruit loops vs front loops , jc penny vs jc Penney, jiffy peanut butter is jif ,kit Kat has no dash, dark Vader never says luke i am your father , and hanbal lecter necer says hello calarice weird shit…and i mean Trump became president, all these slight changes in names and movies. Many it was cern idk. I know some people think I’m stupid or crazy but I’m not I’m just open minded and can’t say something isn’t right nor normal and am looking for the explanation.

  4. If alot of people and I mean alot of guys who wear not all that in to snowwhite from16 to 67 years old and did not read the book or for that matter even know of any other versions all remember it the same way.what doea this has to be an example of aome kind of phenomenon.

  5. The FACT that you state, “It’s verifiable, it’s proven, it’s FACT.” indicates that you don’t truly comprehend the Mandela Effect.

    • That is merely a comment about those that are trying to spread the fake videos with the edited audio that appear to say “mirror, mirror, on the wall”.

  6. In the movie Shrek they say “mirror mirror on the Wall” if the original movie said “magic mirror on the wall” why would they say “mirror mirror on the wall”.

  7. I remember it as a kid and so do my children as mirror mirror on the wall who’s the fairest of them all, I have also checked with my friends and they say the same thing as me

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